Explore a diverse portfolio of marketing projects led by Susan Aksu, showcasing her expertise both as a consultant and in-house marketing director. Click through to discover the strategies and results behind each project.
-
To support the launch of American Afterlife, I helped develop and execute a strategic partnership with lifestyle apparel brand Pair of Thieves, transforming a traditional sponsorship into an immersive brand experience. Rather than treating the partnership as a standard promotional campaign, the goal was to create meaningful touchpoints that reflected the tone, quality, and storytelling…
-
Project Overview Role: Director of Marketing Tasks: Marketing Strategy • Campaign Development • Creative Direction • Copywriting • Project Management • PR Coordination • Partnership Marketing The Challenge Launching a new scripted audio drama meant building awareness for an entirely original intellectual property in a highly competitive entertainment landscape. Unlike traditional podcasts, American Afterlife didn’t…
-
Mentoring Inspiring Women in Radio (MIW) is an incredible mentorship organization focused on the broadcast industry, which I had the honor of being selected a 2023 mentee. Once my mentorship program was completed, I joined the Social Media Committee as a graphic designer and am currently serving in my second term. The following are examples…
Susan Aksu Magarian 