Category: Podcast
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American Afterlife: Building a Premium Audio Brand from the Ground Up
Project Overview Role: Director of Marketing Services: Brand Strategy • Campaign Development • Creative Direction • Copywriting • Project Management • PR Coordination • Partnership Marketing The Challenge Launching a new scripted audio drama meant building awareness for an entirely original intellectual property in a highly competitive entertainment landscape. Unlike traditional podcasts, American Afterlife didn’t…
Susan Aksu Magarian 