Project Overview
Role: Director of Marketing
Services: Brand Strategy • Campaign Development • Creative Direction • Copywriting • Project Management • PR Coordination • Partnership Marketing
The Challenge
Launching a new scripted audio drama meant building awareness for an entirely original intellectual property in a highly competitive entertainment landscape. Unlike traditional podcasts, American Afterlife didn’t have hosts or studio footage to build familiarity. Every aspect of the brand from its visual identity to its messaging, needed to establish the series as a premium cinematic experience from day one.
My Role
I led the integrated marketing strategy and campaign execution, working across creative, production, PR, distribution, partnerships, and executive stakeholders.
Responsibilities included:
- Brand positioning and messaging
- Campaign strategy
- Creative briefing
- Cross-functional project management
- Copywriting
- Social media strategy
- Website development
- PR coordination
- Partnership marketing
- Event marketing
- Creative production oversight
Results
- #1 Fiction Podcast on Apple Podcasts
- #1 Drama Podcast on Apple Podcasts
- Two consecutive weeks at #1 in Fiction
- National media coverage
- Successful multi-channel launch campaign
Key Takeaway
This project reinforced my passion for building brands through storytelling, strategic collaboration, and thoughtful creative execution across every customer touchpoint.
Susan Aksu Magarian 