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Partnership: Pair of Thieves x American Afterlife
To support the launch of American Afterlife, I helped develop and execute a strategic partnership with lifestyle apparel brand Pair of Thieves, transforming a traditional sponsorship into an immersive brand experience. Rather than treating the partnership as a standard promotional campaign, the goal was to create meaningful touchpoints that reflected the tone, quality, and storytelling…
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American Afterlife: Building a Premium Audio Brand from the Ground Up
Project Overview Role: Director of Marketing Tasks: Marketing Strategy • Campaign Development • Creative Direction • Copywriting • Project Management • PR Coordination • Partnership Marketing The Challenge Launching a new scripted audio drama meant building awareness for an entirely original intellectual property in a highly competitive entertainment landscape. Unlike traditional podcasts, American Afterlife didn’t…
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Social Media Graphics for MIW
Mentoring Inspiring Women in Radio (MIW) is an incredible mentorship organization focused on the broadcast industry, which I had the honor of being selected a 2023 mentee. Once my mentorship program was completed, I joined the Social Media Committee as a graphic designer and am currently serving in my second term. The following are examples…
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Campaign Overview: 2024 Fantasy Gifts & Experiences for Good
Spearheaded a fundraising campaign for two nonprofit organizations within the broadcasting industry: the Broadcasters Foundation of America (BFOA) and the Library of American Broadcasting Foundation (LABF). The goal of the campaign was to raise critical funds for BFOA, which provides financial assistance to broadcasters facing personal hardship, and LABF, which works to preserve and restore…
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Case Study: Branded Podcast Success with IEX Exchange’s Boxes and Lines
Client: IEX Exchange, New YorkPodcast Title: Boxes and LinesHosted by: Challenge:In a competitive industry like the stock market, IEX Exchange sought a way to bolster its brand identity and establish itself as a thought leader. They aimed to break down complex topics such as stock market history, technology, and regulations in a way that was…
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Susan Aksu Magarian 