I’m Susan Aksu-Magarian, a marketing director with a passion for blending creativity with data-driven strategy to build brands that resonate. With over nine years of experience in entertainment, media, and lifestyle marketing, I thrive at the intersection of storytelling, analytics, and digital innovation. I believe that the most impactful marketing is both art and science, balancing compelling narratives with deep insights drawn from data and performance metrics.
Notable Achievements:
- Recipient of the Pete “Wilson” Herschel Broadcast Journalism Scholarship from Cal Poly Humboldt – Recognized for excellence in journalism and media.
- Selected as a 2023 MIW Mildred Carter Mentee – A prestigious program fostering leadership in media and marketing.
- Library of American Broadcasting Foundation – Marketing Module Instructor – Educating mass communication students from Clarke University of Atlanta on effective marketing strategies.
- Co-Founder of Bridging the Borders (Non-Profit) – Dedicated to fostering cross-cultural understanding and community support.
- Professional Travel Writer & Content Creator –Creator of Adrift Anywhere and Well Traveled Mile, sharing in-depth travel guides and experiences.
I’m analytically minded and love diving into stats, trends, and consumer behavior to drive informed marketing decisions. Whether it’s optimizing digital campaigns, developing brand strategies, or analyzing engagement metrics, I enjoy uncovering what makes an audience connect. At the same time, my creativity is my driving force. I specialize in crafting compelling content, building strategic partnerships, and designing memorable brand experiences.
Susan Aksu Magarian 