Susan Aksu Magarian

Marketing Portfolio

CV

PERSONAL SUMMARY

Experienced Marketing Director specializing in audio, podcasting, and entertainment. With 9+ years in brand and digital marketing, I excel in growth strategies, data analysis, SEO, and campaign optimization. I’ve led multi-platform projects for brands like National Geographic and Comscore, driving audience engagement through content, social media, and partnership marketing. 

WORK EXPERIENCE

Benztown | Glendale, CA

Marketing Manager  |  September 2019 – Current 

  • Launched and scaled a branded podcast production and marketing department by implementing innovative storytelling techniques and targeted promotional campaigns. Achieved growth from zero to 8 active podcasts within one year, driving a 20-30% monthly increase in client retention and engagement, resulting in effective demand planning and resource allocation.
  • Designed and executed a comprehensive digital marketing strategy encompassing social media, YouTube videos, newsletters, one-pagers, and pitch decks. Increased brand recognition by 30% while maintaining a 90-95% customer retention rate through targeted drip campaigns and engaging blog content. These efforts also contributed to sustained lead generation and improved brand management.
  • Developed data-driven campaigns to increase product awareness, contributing to revenue growth and reliably surpassing key KPIs, resulting in a 7% overall increase in company revenue. These initiatives also supported POS (point of sale) growth and forecasting strategies.
  • Organized and facilitated industry-leading webinars featuring top radio executives and consultants. Achieved 60% attendance rates and 30-200% replay engagement, generating 10-20 new leads per session and exceeding lead generation KPIs.
  • Planned and executed high-profile international partner-vendor events in locations such as Paris, Malmo, Berlin, and Athens during trade shows. Also coordinated sponsorships and booths at domestic and international trade shows and conferences. These events repeatedly reached full capacity, increasing partner engagement and strengthening global brand visibility at scale.
  • Secured high-value sponsorship deals ranging from $5,000 to $20,000 by identifying strategic partners and negotiating agreements. Delivered marketing collateral and assets on time, driving partner satisfaction, repeat sponsorships, and measurable KPI improvements.
  • Managed and scaled a diverse marketing team, including remote full-time staff and freelancers. Streamlined workflows and improved team efficiency, ensuring all project deadlines were consistently met, while overseeing resource forecasting to optimize output.
  • Collaborated with senior leadership, including the company president and CEO, to align quarterly marketing initiatives with organizational objectives. This partnership improved campaign effectiveness and significantly enhanced KPI achievement metrics, contributing to stronger brand management practices.
  • Developed branded promotional materials to enhance event impact and brand recall. Partnered with vendors to produce high-quality, on-brand items, leading to a 60% increase in event impressions and customer recall, driving long-term growth and supporting POS and demand planning efforts.

Benztown | Glendale, CA

Marketing Coordinator  | June 2018 – September 2019

  • Surpassed monthly and yearly sales goals. Achieved and exceeded set sales targets through strategic marketing initiatives, effective communication, and strong client engagement, driving consistent revenue growth and contributing to the company’s overall financial success.
  • Created social media content and ads to boost brand visibility and engagement. Designed and managed high-quality social media campaigns across various platforms, leading to increased brand engagement and an expanded social media reach.
  • Monitored and evaluated digital marketing effectiveness. Conducted comprehensive analyses of campaigns and performance metrics, identifying opportunities for improvement and making data-driven adjustments that improved campaign ROI.
  • Analyzed website traffic for SEO optimization. Monitored website traffic and user behavior using tools like Google Analytics, implementing SEO strategies that improved keyword rankings and increased organic site traffic.
  • Contributed to maintaining and enhancing a positive company reputation. Monitored public and industry sentiment and responded to inquiries, implementing strategies that safeguarded the company’s image and reinforced its position as an industry leader.

Goldman Marketing Group | Burbank, CA

Senior Marketing Coordinator  | January 2015 – May 2018

  • Managed social media accounts and created engaging content. Developed compelling content for medical and dermatological practices in Los Angeles, San Diego, Nashville, and New York, driving brand engagement and patient acquisition.
  • Developed and executed business strategies and product launches. Designed and implemented initiatives to attract new customers and enhance offerings for existing patients, contributing to business growth.
  • Strengthened search engine optimization (SEO) efforts. Created optimized blog posts, implemented link-building strategies, and aligned content with targeted keywords, significantly improving search visibility and website traffic.
  • Conducted keyword research for enhanced targeting. Identified high-value keywords to maximize search visibility and improve client campaign effectiveness.
  • Generated comprehensive reports and analyzed website metrics. Utilized Google Analytics to evaluate website performance, providing actionable insights to guide strategic decisions.

CORE COMPETENCIES 

Communication Skills, Leadership, Content Creation, Social Media Management, Event Logistics, Email Marketing, Brand Strategy Development, Go-To-Market, Revenue Growth, Cross-Functional Collaboration, Marketing Budget, Podcast Production  

SKILLS

Google Analytics, Adobe Photoshop, Adobe Premiere Video Editing, Google Sheets/Excel, Canva, WordPress CRM, HubSpot, Mailchimp, VerticalResponse, SEMRush, SimilarWeb, MOZ, Traffic Optimization, Paid Social/Social Media Ads, Funnel Analysis, Keynote/Powerpoint Presentations and Pitchdecks, Leadership, Team Building

EDUCATION

Bachelor’s Degree in Marketing and Communication – Cal Poly Humboldt

Google Analytics Certification, Google

LANGUAGE

  • English – Native Fluency
  • Western Armenian – Proficient
  • Turkish – Fluent
  • Spanish – Basic conversational