Category: Uncategorized
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Project: Slow Jams Client Retention
Sunday Night Slow Jams affiliates get love year-round! For this project, I conceptualized the packaging design, the romance card, and taste-tested the cookies from our vendor before having them drop shipped to 200 affiliate stations.
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Project: SPECai Platform Launch & Growth Strategy
Overview: SPECai is an AI-powered tool that allows radio Account Executives (AEs) to create fully produced 15-, 30-, and 60-second spec spots with dynamic scripts, AI voices, and high-quality musicbeds, all in under 5 minutes. Launch Date: October 2023, following months of development and a successful beta test with two major radio groups. Branding: Designed…
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Project: Benztown 50 Awards
Objective: The goal was to revitalize the Benztown 50 Awards and reinforce the value of human VO talent over AI voices by creating unique, high-quality custom rings for each of the 50 honorees. Approach: I spearheaded the design and production of custom championship-style rings, collaborating closely with a vendor to ensure a high-quality product while…
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Project: The Neurotic Vaccine Podcast Launch & Growth Strategy
Goal: Increase download numbers for The Neurotic Vaccine, a new podcast hosted by a Seinfeld writer with minimal initial social media following. Challenges: Limited host visibility, no established subscriber base, and need to generate rapid growth while establishing the podcast. CastBox Partnership: Conducted market research and established a relationship with CastBox, a leading podcast streaming…
