Client: IEX Exchange, New York
Podcast Title: Boxes and Lines
Hosted by:
- Ronan Ryan, Founder and Chief Operating Officer
- John Ramsay, Chief Market Policy Officer
Challenge:
In a competitive industry like the stock market, IEX Exchange sought a way to bolster its brand identity and establish itself as a thought leader. They aimed to break down complex topics such as stock market history, technology, and regulations in a way that was both fun and approachable for their audience.
Solution:
Benztown partnered with IEX Exchange to produce and edit Boxes and Lines, a bi-weekly podcast hosted by their executive leaders. Each episode features engaging discussions with industry experts, providing insights into stock market trends and policy questions while maintaining a lighthearted tone.
Results:
- Boxes and Lines has become a key component of IEX’s branding strategy, enhancing their reputation as a modern, innovative exchange.
- The podcast has boosted their social media engagement by offering shareable, insightful content that resonates with their target audience.
- It has helped IEX stand out among competitors by demonstrating transparency, thought leadership, and accessibility.
Key Takeaway:
Branded podcasts, like Boxes and Lines, offer businesses a unique platform to showcase expertise, connect with audiences, and reinforce their identity in a competitive landscape.
Susan Aksu Magarian 