Overview: SPECai is an AI-powered tool that allows radio Account Executives (AEs) to create fully produced 15-, 30-, and 60-second spec spots with dynamic scripts, AI voices, and high-quality musicbeds, all in under 5 minutes.
Launch Date: October 2023, following months of development and a successful beta test with two major radio groups.
Responsibilities:
Branding: Designed the SPECai logo with a modern and tech-forward aesthetic, ensuring it reflected the AI nature of the product while maintaining a fresh and professional look.
Marketing Assets: Created a one-sheet highlighting the key features and project-managed the development of a video demo for the sales team to showcase the platform.
Growth Strategy:
Radio Group Partnerships: Grew from beta testing to 25 radio groups and over 100 radio stations using SPECai within months of its public launch.
In-House Music Edge: Unlike other platforms that rely on AI-generated music, SPECai uses high-quality musicbeds produced in-house by Benztown. This provides a clear advantage, as AI-generated music can sometimes be inconsistent in quality and legality. The in-house production ensures premium sound, which is crucial in radio ad sales.
Webinars & Sponsorships: Organized and secured keynote sponsorships at sales conferences and live webinars to demonstrate SPECai’s unique features and superiority over competitors. Led the negotiations for these sponsorships to provide maximum exposure.
Awards & Recognition:
Since its launch, SPECai has been named Best in Show at both IBC Amsterdam and the NAB Show in Las Vegas, highlighting its innovative approach and game-changing impact in the radio industry.
Challenges:
Competition: Differentiated SPECai from other spec spot tools by emphasizing the platform’s superior AI capabilities and high-quality, in-house produced musicbeds.
Sponsorships: Led negotiations for keynote sponsorships at major sales conferences to secure premium presentation opportunities for SPECai’s live demos.
Susan Aksu Magarian 