Project: The Neurotic Vaccine Podcast Launch & Growth Strategy

Goal: Increase download numbers for The Neurotic Vaccine, a new podcast hosted by a Seinfeld writer with minimal initial social media following.

Challenges: Limited host visibility, no established subscriber base, and need to generate rapid growth while establishing the podcast.

Strategy:
- CastBox Partnership: Conducted market research and established a relationship with CastBox, a leading podcast streaming platform, to explore paid advertising opportunities.
- Banner Ad Campaign: Designed a visually engaging banner ad, aligned with the podcast’s artwork and modern trends, which was displayed on CastBox’s homepage for one week.
- Negotiations: Secured a favorable price and premium time slot through direct negotiation with the CastBox account manager, leveraging the partnership for future podcast projects.

Execution: Collaborated with the podcast host and internal stakeholders to gain artwork and budget approval. Worked with CastBox to schedule and launch the ad campaign.

Results:
- Increased downloads from 0 to 8,346 in just one week via CastBox.
- Gained 8,349 new subscribers, boosting the podcast’s visibility in CastBox’s algorithm, leading to sustained organic growth.